The Muse Factory
Innovation Endeavors, a venture capital firm backed by Eric Schmidt, chairman and former CEO of Google, invested in Tony Deifell and Dana Underwood to embark on an entrepreneurial journey.
Dana & Tony started by exploring how to help people be more thoughtful in a digital age and ended up focusing on re-designing gift giving. They used a "design-thinking" process — basically Anthropology meets entrepreneurship — to identify insights about people's needs. The insights from 100+ field-based interviews and emersion experiences nationwide led to "AwesomeBox" — a gift-giving platform that is social-by-design.
They began their journey at the "pre-idea" stage. Watch their first video — on the way to Innovation Endeavors in Palo Alto.
The postal service identifies “Dear Santa” letters from people most in need and makes their wishes available to folks (like you) who may want to make a stranger’s Christmas a little brighter.
This letter is from a woman who has too little work to get all her kids and grand kids gifts this year.
